Convenience Store Food Service Consultant- Dean Dirks: News, Articles, Events

June 17, 2010

Speaking Schedule Update: 2010 Foodservice at Retail Exchange

My speaking schedule at the 2010 Foodservice at Retail Exchange will be as follows:

Tuesday, June 29, 2010
12:45 – 1:45 PM

Breakout 3

Opportunities in Today’s Economy
Speaker: Dean Dirks, Dirks & Associates

This breakout session focuses on the economic factors that affect the foodservice segment: unemployment, low customer counts, lack of disposable income, increased fuel prices, and fear of job losses. While the challenges may be overwhelming, they also create opportunities.

Analysis from convenience store, grocery, fast casual and fast food will be presented. Trends from all segments will be reviewed and analyzed. While each segment is different, common trends can help operators draw conclusions. These trends include home meal replacement, organic, obesity, green operations, labeling regulation, and healthy foods, to name a few. All segments are struggling with the same issues, but some are reacting differently. Some companies are pulling out of foodservice or scaling it down, others are getting more aggressive with discounting and promotions, and others are merchandising menus.

Expense categories and opportunities will be discussed, primarily labor and food costs. There are no magic bullets when it comes to expense management. Well-managed food service is operated on a few basic principles but the key is execution. This session will offer operators excellent ideas on how to increase revenues while lowering expenses.


June 3, 2010

Recent Interview: Convenience Store Petroleum Magazine’s 2010 Category Management Handbook

You can find it here. Article “Hungry for More”.

June 2, 2010

2010 Foodservice At Retail Exchange (FARE) June 28-30 2010

I will be speaking at this event later this month:

2010 Foodservice At Retail Exchange (FARE)
Monday, June 28, 2010 – Wednesday, June 30, 2010

Intercontinental Chicago O’Hare
(847) 544-5300
5300 N. River Road
Rosemont, IL 60018
United States

Session: Title TBA – Tuesday, June 29, 2010; 12:45pm – 1:45pm

Visit for more information or Register here.

Blog at